Turn
Ad Spend
Into Profit.

• Built a CHIIRP drip automation that followed up on $250K in dead CRM estimates and closed $88,419 in new revenue in 33 days — zero extra ad spend.
• Wired a Zapier + Yelp API speed-to-lead flow that cut response time from 3–4 hours to under 5 minutes, lifting response rates 50% and recovering ~$42K/year.
• Built a Make.com + OpenAI pipeline that reads every inbound lead email and auto-creates the ServiceTitan CRM record — stopping ~$195K/year in lead bleed from manual intake lag.
• Designed a 4-day CHIIRP SMS reactivation sequence that booked $20K in jobs from 1,000 cold contacts and built the company's first segmented equipment database via automated reply tagging.
• Geo-audited Google Ads, paused 7 wasteful zones, split HVAC into Install vs. Service campaigns — cut spend 41%, held 90% of revenue, pushed ROAS from 3.34x to 5.0x, saved $168K annually.
• Deployed a Make.com CHIIRP notification system with a 5-minute mute window so the CSR team gets alerted to inbound texts instantly — without getting spammed when a customer sends multiple messages.
• Built an AI review response engine using GPT-4o-mini across 3 Google Business Profiles — 100% response rate, keyword-optimized replies, and 80% less time spent on reputation management.
• Ran a full 12-month spend audit, killed a $57.9K/year TV contract generating leads at 10x the cost of Google Ads, and migrated all digital ops to a new agency — raising lead qualification from 36% to 45% in 30 days.
• Built a weekly executive reporting system for the CEO and GMs covering spend, lead quality, and booking bottlenecks — turned marketing from a cost center into a live business intelligence feed.
• Launched a Meta UGC video campaign from scratch during a 4-day call drought — scripted and edited the ad end-to-end, delivered it to the agency ready to run. $42 cost per call, beating the industry average of $45–$80.

• Built the brand's social presence from zero — scripted and edited all video content across Meta, TikTok, and YouTube with no production budget.
• Produced before/after videos, job site walkthroughs, and educational reels that drove 150% engagement growth, 1,115+ website visits, and 19% audience growth in 6 months.
• Wrote all scripts, cut all edits, handled captioning and scheduling — full creative ownership with no agency or production team involved.
• Built and managed the company's Google Business Profile from scratch, establishing local search presence in competitive DFW markets.
• Managed content calendar, platform strategy, and performance tracking across all channels — all in-house.

• Finished a 4-year Marketing degree in 5 months — the same pattern shows up everywhere in how I work.
• When I pick up a new tool — Zapier, Make.com, CHIIRP, Claude Code, ServiceTitan — I'm not reading docs for weeks. I figure it out, build something real, and move on. That speed is the whole point.
• Coursework covered digital marketing, consumer behavior, marketing analytics, and brand strategy — all applied directly in real roles from day one.

Certifications